Is the Metaverse on its way to Sesame Street?
Some fans of the beloved TV series slammed Sesame Workshop, the nonprofit behind the show, after it announced it would be offering 5,555 editions of Cookie Monster NFT collectibles.
Critics on social media have pointed to the decision to launch the NFT series as a departure from Sesame Street’s origins as an educational program to help level the playing field for disadvantaged children, particularly black and Latino children. Some have pointed out the cost ($60 per NFT) also makes it out of reach for many viewers.
“NFTs are completely at odds with the ideals I associate with Sesame Street,” said Becca Petunia, writer for ToughPigs: Growing Up Muppet Fans, Sesame Street online fan community.
Cookie Monster NFTs seem financially out of reach for most people and are aimed at people with disposable income, Petunia continued.
“The environmental impact is questionable, which contradicts many of Sesame’s environmental messages,” he said. – This is not a product that seems purposeful or important.
Others online had similar reactions.
“Sesame Street was built to help educate low-income children. Providing Preschool Education to the Underprivileged » One fan account called Doll Story, tweeted. “This nostalgia-fueled cash-in is completely against that ideology, and that’s sad.”
“Who asked for that?!” Who likes that?’ wrote another Twitter user.
Some have questioned the relevance of NFTs. “Are NFTs still around?” one Twitter user wrote.
“It’s disrespectful to an educational institution like Sesame Street… but… the NFT market is going down,” another user said. added.
A representative for Sesame Workshop did not respond to a request for comment.
“The launch of Sesame Street Digital Collectibles helps fund our mission-driven work to help kids everywhere grow up to be smarter, stronger and kinder, while giving our adult fans a new way to show their love for Sesame Street. nature, – said the press secretary. “Partnering with VeVe is an opportunity to explore the digital space to connect with collectors in ways that resonate.”
VeVe, a digital collectibles app in partnership with Sesame Street, features Disney, Marvel, DC Comics and Warner Bros. and offers premium licensed collectibles from partner brands such as Star Wars. The platform allows fans to interact with each other by displaying their digital collections in virtual showrooms and virtually visiting, commenting on and liking the showrooms of other collectors.
Some on the network defended Sesame Street’s decision.
“NFTs are better for the environment [than] Real toys and there’s a real collector base for them that people love to hate,” said a Twitter user. wrote.
“I grew up watching Sesame Street and am still a fan,” said another user wrote. “It was part of my childhood. I haven’t seen a solid argument against NFT, it can’t be disproven yet. The arguments against NFTs are either weak or simply based on ignorance.”
Cookie Monster NFT shooting is scheduled for March 19th.
Petunia said she plans to honor “Sesame Street,” where she grew up.
“Yes, this particular image is new,” he said of the NFTs, “but it does nothing to evaluate the characters in a meaningful way.”