Barcelona will wear a special kit for Sunday’s LaLiga featuring the logo of Catalan pop star Rosalia’s ‘MOTOMAMI’ album. Clasico Against Real Madrid at Camp Nou.
The iconography will appear on the front of the shirt, replacing regular Spotify sponsor branding, and will also be worn by the club’s women’s team a week later on March 25 when they host Madrid in the F League.
– Barcelona vs. Real Madrid: LIVE on ESPN+ (USA) 03/19/19, 4:00 PM ET
The promotional stunt is part of Barca’s sponsorship deal with Spotify and celebrates the album’s one-year anniversary and Rosalia’s success on the music streaming service.
Born in San Cugat, 30 minutes north of Barcelona, Rosalia was the most streamed Spanish artist in the world on Spotify in 2022. Tracks from the album “MOTOMAMI” have been streamed 1.8 billion times.
Barça announced Spotify as their main partner in March last year when, in addition to shirt sponsorship, the club sold the naming rights of their Camp Nou stadium to the Swedish company.
As part of the deal, Barca’s shirt will be used for the second time to promote the artist. For the league Clasico In October at the Santiago Bernabéu, they replaced the Spotify logo with that of Canadian rapper and singer Drake.
Fans of both Barca and Rosalia can even get their hands on a one-off shirt, but it will cost them a fortune. Barca announced that the 1,899 shirts – marking the year the club was founded – will be sold for €399 ($420) and an additional 22 limited edition shirts will be sold for €1,999.99 ($2,114).
This is not the first time that entertainment and football have teamed up for a promotion. In the early 2000s, Atlético Madrid used their jerseys to promote a series of films. As part of the deal with Columbia Pictures, Atlético has branded films such as Spider-Man 2, Resident Evil, Hitch, White Chicks and Bad Boys 2.
The Rolling Stones have recently released some special Paris-Saint-Germain merchandise, including soccer jerseys as well as quirky offerings like sneakers, moped helmets and skateboards.
Bob Marley has also graced several kits over the past few years with Dutch giants Ajax and Northern Ireland’s Bohemians, who have paid tribute to the Jamaican reggae legend over the past few years.